For Baloo the bear in The Jungle Book, it was honey, ants, paw paws and prickly pears. But when it comes to the Great British public, the top four things people couldn't live without were an Internet connection, a television, a cuddle and a trustworthy best friend. And while women placed cuddles as their number one "bare necessity", men were more into the television. For women, chocolate, central heating and a cup of tea all ranked highly. But for men, a cooked breakfast and a pint of beer were up there. I asked people on the streets of London what their bare necessities were. My girlfriend, X-box, cigarettes. Money's the main thing, makes the world go round. Phone. My family and kids. Freedom, democracy, independence, votes, women's rights. My kids. Water. My wife I think, that's about the best. Very diplomatic. 86% of those polled admitted that they overlooked love and friendship in favour of materialistic things, which could explain why the iPhone helps so many British people rest at ease when it comes to the bare necessities of life.